Alex Morgan, Heather Mitts to serve as GNC LiveWell brand ambassadors

PITTSBURGH — GNC announced that two U.S. Women's National Soccer Team players will serve as GNC LiveWell brand ambassadors.

The company said Alex Morgan and Heather Mitts will work with GNC to reach out to aspiring athletes and fitness enthusiasts through social media, video, appearances and marketing materials.

"Alex and Heather are inspiring examples of athletes who have achieved great success both as competitors and as individuals," GNC EVP and chief marketing officer and e-commerce Jeff Hennion said. "They truly represent GNC's LiveWell concept to the fullest."