Alka-Seltzer Fruit Chews revive brand

WHIPPANY, N.J. — Thanks in part to the launch of Alka-Seltzer Fruit Chews, the Alka-Seltzer brand has experienced a resurgence within the antacid tablet category. Brand sales are up 422.4% to $7.2 million for the 52 weeks ended Oct. 6, according to IRI data across total U.S. multi-outlets. “With persuasive advertising behind Alka-Seltzer Fruit Chews throughout the year, sampling, and strong in-store displays and ad circulars, we’ve been able to successfully introduce the brand to a new generation of consumers,” Tracy Nunziata, marketing director at Bayer HealthCare’s Consumer Care, told DSN.