Always, Tampax launch organic period products
Procter & Gamble’s two period care brands, Always and Tampax, are bringing organic cotton to their latest offerings. Always Pure and Tampax Pure offer organic pads and tampons, respectively, without dyes, fragrances and chlorine bleaching, the company said.
In speaking with thousands of tampon users in the last several years, it was clear that there was still a big unmet need in the natural menstrual category — an option that worked well,” said Amy Krajewski, section head global Tampax research and development. “Many people using current options are settling, and don’t even realize it because they go on autopilot with so many other decisions to make every day. When we set out to create Tampax Pure, we took our time to develop a tampon that is not only made with a 100% organic cotton core, but that also provides Tampax protection.”
P&G said the cotton in Tampax Pure is the brand’s first 100% organic cotton core tampon with an applicator composed of 90% plant-based material, and featured the brand’s LeakGuard Braid for backup protection from leaks. Always Pure pads have an organic cotton top sheet and a core made of absorbent wood cellulose and gel.
As part of the rollout, for every sale of a specially marked Tampax Pure or Always Pure product, the company will donate one pad or tampon to those in need. The products are nationally available this month.
In speaking with thousands of tampon users in the last several years, it was clear that there was still a big unmet need in the natural menstrual category — an option that worked well,” said Amy Krajewski, section head global Tampax research and development. “Many people using current options are settling, and don’t even realize it because they go on autopilot with so many other decisions to make every day. When we set out to create Tampax Pure, we took our time to develop a tampon that is not only made with a 100% organic cotton core, but that also provides Tampax protection.”
P&G said the cotton in Tampax Pure is the brand’s first 100% organic cotton core tampon with an applicator composed of 90% plant-based material, and featured the brand’s LeakGuard Braid for backup protection from leaks. Always Pure pads have an organic cotton top sheet and a core made of absorbent wood cellulose and gel.
As part of the rollout, for every sale of a specially marked Tampax Pure or Always Pure product, the company will donate one pad or tampon to those in need. The products are nationally available this month.