Amerifit targets college women for UTI drug campaign

BLOOMFIELD Amerifit Nutrition has identified female college students as prime targets for its AZO Standard urinary tract infection pain reliever.

“Since more frequent sexual activity goes hand-in-hand with college living, and is a leading cause of UTIs, there can be strong, mutual benefit,” stated Amerifit spokesman Rob Bratskeir.

In an effort to target those college students, Amerifit sent brochures to 1,000 colleges and universities nationwide along with a letter to college health centers and a single-incident AZO Standard sample. Also included in the package is a waiting room poster.