Antacid tabs: Digestive’s hot-ticket item

Almost half of all circular ads in support of a digestive remedy promote an antacid tablet. Pfizer’s Nexium 24HR was the No. 2 most-promoted brand in the category. No. 1? Market leader Prilosec. Procter & Gamble has managed to keep the first PPI to switch top-of-mind among consumers despite heavy competition from both private label and branded players.

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