ApaxBrands launches line of completely organic supplements with FeelGood

CASTLE ROCK, Colo.  — ApaxBrands is bringing to market a USDA-certified organic supplement line called FeelGood Organic Superfoods that not only features organic ingredients, but it's oranic straight down to the capsule containing those ingredients.



"This innovative new product line offers a unique sales opportunity as the first dietary supplement line featuring healthful certified organic ingredients and exclusive formulations in the first commercially available certified organic vegetable cellulose capsule," the company stated. "The trend toward organic product choices by U.S. consumers is clear, and FeelGood Organic Superfoods has the perfect dietary supplement category extension available now for prime category growth opportunities in 2017."



Citing the Organic Trade Association's 2016 Organic Industry Survey, ApaxBrands reported 2015 growth of organic products were up 11% year-over-year $43.3 billion, significantly outpacing the overall food market's growth rate of 3%.

The dietary supplement will be available in the following varieties this quarter: Omega-3, Echinacea +, Chlorella + Spirulina, Detox Greens, Turmeric Curcumin, Moringa Leaf, Maca, Energy Booster, Cacao and Via Fruits + Veggies.