Atkins introduces easier-to-follow low-carb program

DENVER — Atkins Nutritionals on Monday unveiled Atkins 40, a new low-carb weight-loss program that offers greater flexibility and food variety, making it easier to sustain while creating the foundations for healthier eating over a lifetime. Atkins 40 provides a new starting point to the a low-carb lifestyle that allows individuals to eat from all food groups from day one.

 

Following the same scientifically-validated nutritional principles of the traditional Atkins 20 plan, which allocates 20g Net Carbs in a daily diet, Atkins 40 is backed by 31 scientific studies that demonstrate that people can begin to burn fat for fuel with 40g Net Carbs per day. Atkins 40 is designed for people who need to lose 40 pounds or less. Atkins is founded on the principles of optimal protein intake, adequate healthy fat intake and low carbohydrate consumption, which allow the body to burn fat for fuel, otherwise known as ketosis.

 

Enabling flexibility and customization of menus, Atkins 40 guides consumers to make food choices from an allowance of vegetables, nuts and seeds, a variety of fruits, whole grains and legumes, as well as dairy including whole Greek yogurt and cheeses. Keeping a focus on portion control, the eating plan continues to emphasize nutrient-dense carbohydrates and avoiding added sugars. 

 

"We created Atkins 40 as another entry point for people seeking a broader menu option while losing weight. This new program complements the current entry level program, the classic Atkins 20, and teaches people how to eat for life," said Colette Heimowitz, VP nutrition and education for Atkins. "In our review of scientific studies, we found that when people adjusted their carb intake to their individual tolerance, they lost weight over the long term. For studies conducted over one year at a 40g Net Carb daily intake, the average weight loss was 13 pounds."

 

A typical day on the Atkins 40 low carb weight loss program consists of: