Atkins’ latest app powered by h2 Wellness
LOS ANGELES — Cloud-based population health and engagement company h2 Wellness on Tuesday announced the rollout of its proprietary technology platform to more than 4 million members of the worldwide Atkins community.
Offered free of charge to consumers by Atkins Nutritionals, the mobile app and online community allows consumers to monitor their intake of carbohydrates, protein, fat and fiber and provides a shopping list function, with meal planners and detailed data of more than 200,000 foods and restaurants. It offers social networking features for added inspiration, community building and support.
"Our team worked closely with Atkins' staff to develop and deliver a digital engagement solution that fully meets the unique needs of Atkins' customers," stated Houman Arasteh, president h2 Wellness. "Our platform also ensures Atkins' ability to continue offering their consumers these helpful tools free of charge to aid in achieving their goals."
"Advanced digital health solutions are not a luxury, but a necessity for health-related organizations to be competitive," said Hooman Fakki, CEO h2 Wellness. "h2's ability to unify personal data and render such data into contextual daily actions is essential to increasing engagement and improving health outcomes. As consumer-directed healthcare continues to reshape all related markets, organizations of all sizes must evolve and respond in order to sustain growth. We are very excited to partner with one of the leading nutrition companies in the world to respond to such trends."
With the Atkins Nutritional Principles as its foundation, Atkins Nutritionals offers a range of products and a lifetime approach to weight loss and management. The company's products are offered online at Atkins.com and in more than 50,000 locations throughout the U.S. and internationally.
"Our new mobile app and online community are core to Atkins' commitment to empowering individuals on their journey to wellness and providing tools for success," said Scott Parker, chief marketing officer of Atkins Nutritionals. "It's why we chose h2 as our partner. They offer tremendous flexibility and functionality in their platform, as well as the ability to keep adapting and innovating as our company grows."
h2's solution features a single, open platform and can be configured to the unique needs of each client brand, business objectives and functional requirements, with any combination of pre-built, digital health modules. It aggregates clinical, lifestyle and behavioral data from health assessments and hundreds of wearable and medical devices, scales, exercise machines, mHealth apps and software systems, which enable a continuous learning platform that drives personalization and provides step-by-step guidance and responsive coaching when needed.
Atkins' new mobile app can be downloaded in the Google Play and iTunes App Store.