Avadim Technologies intros new leg cramp solution

ASHEVILLE, N.C. — Avadim Technologies on Tuesday introduced its newest topical therapy, Theraworx Relief, a fast-absorbing foam or spray that can be applied daily to prevent muscle cramps and spasms, or as needed to release a cramp quickly and reduce muscle soreness.



"Theraworx Relief is unlike anything that's currently on the market today," stated Steve Woody, CEO Avadim Technologies. "We look forward to becoming the most trusted over-the-counter therapy as we alleviate muscle cramps for the millions of Americans that struggle with this chronic health problem every day."



Theraworx Relief's is made from a proprietary blend of ingredients that work with the body's own natural functions to relieve and even prevent cramps and spasms.



The launch of Theraworx Relief will be supported by an advertising campaign, the company reported, which kicked off July 31. The campaign is produced by GR Match, which is an affiliate of El Segundo based Guthy-Renker, one of the larger direct to consumer marketers. Television commercials are scheduled to launch in Q4 2017.