Baby Vibe unveils gum massaging product for teething children

THOUSAND OAKS, Calif. Baby Vibe on Monday announced its new option for parents seeking teething relief for their children, the JeJe Teether, a product that creates a vibrating sensation that massages aching gums and eases the process of cutting teeth. The vibrations last seven minutes before JeJe Teether switches off automatically.

"The vibration produced by the JeJe Teether actually stimulates gum tissue and facilitates the tooth breakthrough process quite naturally," stated Mario Gonzalez, co-founder of Baby Vibe. "So the function of the JeJe Teether is twofold: It relieves the pain and shortens the window in which the baby can experience pain."