BackJoy, the patented back orthotic, bows at Marketplace

BOSTON — BackJoy Orthotics, a newcomer to NACDS Marketplace, is showing retailers its patented orthotic support device, the BackJoy.

Retailing for just $39.95, the BackJoy is a special orthotic cradling system that encourages users to engage their core muscles when seated, rather than slumping down and putting undue pressure and strain on the lower back.

Made of a custom co-polymer nylon foundation design, the BackJoy is extremely lightweight and portable, and utilizes a pelvic tipping system to fix the way you sit, floating the spinal system and relieving neck and lower back pain, reducing tightness in the back, floating the tailbone in complete comfort, increasing blood flow and improving circulation, and encouraging better breathing.

According to the company, more than 500,000 people have found relief from back pain with the device. Check it out at Booth No. 1036.