Balance Bar kicks off anti-resolutions pledge campaign
RONKONKOMA, N.Y. — Balance Bar on Thursday asked Americans to join them in taking the Balance Bar Pledge, an anti-resolutions pledge that encourages people to skip the tradition of setting overly ambitious and sometimes unachievable goals and instead make one small step each month that supports their health, wellness and overall happiness.
Making small lifestyle changes, even one per month, can lead to a more balanced life in 2014. Balance Bar has teamed up with lifestyle expert Laurel House, known as the QuickieChick, to create a year's worth of monthly, realistic and achievable tips. These tips are available at Balance.com, along with videos on Facebook featuring House and her "balanced" advice.
"The idea behind the Balance Bar brand is to be your best you — and that involves setting yourself up for success," said Katia Facchetti, chief marketing officer for Balance Bar. "The purpose of the anti-resolution campaign, and the whole spirit of Balance Bar, is to make small decisions that have a positive impact every day that benefits the longer term. For a snack, do you choose a bag of chips or do you choose a nutritionally-sound Balance Bar? Not a life-changing decision, but a small one that can have benefits today and down the road."
Balance Bar also has launched a Facebook tab dedicated to the Balance Bar Pledge, and a microsite where fans can publicly declare their intentions to live their best 2014 and join the community of anti-resolutioners. They can enter to win a grand prize fitness resort vacation at New Life Hiking Spa in Killington, Vt. Five fans also will win a Balance Bar 2014 calendar, which features each of House's monthly tips, a case of Balance Bar bars and Yurbuds sports headphones.
Balance Bar and House will be hosting a live, one-hour Twitter chat on the topic on Thursday, January 9 at 2 p.m. ET. Yurbuds, as well as bloggers from Mommy's Memorandum and Leslie Loves Veggies, also will join the discussion.
"I love the idea of focusing each month on a small, achievable step," House said. "For example, in May, I want you to surround yourself with motivating people. And in August, it's all about taking care of your body. On their own, these may seem small, but they add up and build on each other, giving you the best and most balanced life by next December."