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Bausch & Lomb gives consumers more ways to 'soothe' eyes

5/4/2010

MADISON, N.J. Bausch & Lomb on Tuesday announced the U.S. launch of Soothe Xtra Hydration lubricant eye drops. Building on the success of the Soothe XP Xtra Protection formula, new Soothe Xtra Hydration provides a comprehensive over-the-counter portfolio for patients with dry eyes, the company stated.

The Soothe portfolio now is aligned with the most recent international Dry Eye Workshop sponsored by the Tear Film & Ocular Surface Society. DEWS created a new definition of dry eye and helped develop two major classifications of dry eye — aqueous-deficient dry eye and evaporative dry eye.

New Soothe Xtra Hydration, for aqueous-deficient dry-eye therapy, moisturizes and restores the deficient aqueous and mucin layers of the tear film to provide lasting hydration and comfort. It will be available at major retailers in May.

Soothe XP Xtra Protection, for evaporative dry-eye therapy, re-establishes the lipid layer of the tear film to provide up to eight hours of relief. The product is widely available at major retailers.

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