BCBS chapter to use Diabetes Know Now! in community awareness campaign

BASKING RIDGE, N.J. Diabetes Know Now!, the interactive, diabetes health-screening platform, will be used as part of a new community campaign to combat diabetes in the Kansas City, Mo., area.

Blue Cross and Blue Shield of Kansas City said its use of the Diabetes Know Now! platform will be an integral part of its “crucial community awareness campaign” and will use the Diabetes Know Now! suite of services to tackle the diabetes epidemic in the area.

“We have always stressed the importance of personal accountability in lifestyle and health care choices. Now, with healthcare reform on the horizon and talk in Washington, D.C. of a greater emphasis on prevention and accountability, Diabetes Know Now! is one way to be sure you’re staying healthy and getting the medical help you may need,” said Tom Bowser, president and CEO of Blue KC.

Hooper Holmes Health & Wellness, the developer of Diabetes Know Now!, said it is working with other payors and plan sponsors to further extend the reach of the interactive platform.