Beddit launches wireless sleep-tracking device

HELSINKI — Sleep monitoring specialist Beddit on Tuesday announced the availability of its wireless sleep-tracking device nationwide in Bed, Bath and Beyond stores.

 

Beddit Sleep Monitor is an ultra-thin film sensor, placed under the bed sheet, which measures the user's vital signs and sleep activity — without wires or devices touching the body. Beddit sends the sleep data over Bluetooth to a companion app on a smartphone where the data is analyzed using sophisticated algorithms based on ballistocardiography. Each morning Beddit's mobile app presents a sleep analysis and coaching tips on how to improve sleep.

 

"There is a lot of excitement around wearables and tracking sensors," said Lasse Leppakorpi, CEO of Beddit. "But while other devices are still in the speculative stages, we're already manufacturing and retailing our devices around the world. What sets us apart from others in this category is freedom, you do not have to wear anything on you while you sleep. The sensor attaches to the bed, not you."

 

To support the launch, Beddit will embark on a U.S. tour with sleep research scientist Markku Partinen, who will be in-store to give customers hands-on coaching advice on how to improve their sleep. The tour will visit five Bed, Bath and Beyond stores in New York, Chicago, Los Angeles and San Francisco between Nov. 10 and 15.