The Best for Babes Foundation set to release new pro-breast-feeding ad

LITTLE SILVER, N.J. The Best for Babes Foundation on Thursday will release a provocative new ad to coincide with World Breastfeeding Week, which takes place Aug. 1 to 7 in 150 countries.

The ad is intended to relay that breastfeeding save lives and expecting moms need more help and to be better prepared around breastfeeding. The ad urges expecting mothers to find a support group, get expert lactation help, and choose hospitals and physicians that are breastfeeding friendly.

Best for Babes co-founders Bettina Forbes and Danielle Rigg contend that women are being pressured to breastfeed, but prevented from succeeding. “Moms don’t need more pressure, judgment or guilt,” Forbes stated.

The new ad will run in the Fall/Winter issue of Mom & Baby magazine and online through TheFamilyGroove.com and various blogs. Frank About Women, a marketing-to-women communications firm, donated the six-figure ad campaign.

The campaign is being backed by a growing corporate alliance of companies, including Earth Mama Angel Baby, My Brest Friend, Hotslings, Pumpease and My Baby Experts.