'The Big Hurt' named brand ambassador for Direct Digital's Nugenix

CHARLOTTE, N.C. - Direct Digital on Thursday announced it has teamed up with Major League Baseball Hall of Famer Frank Thomas to promote its Nugenix brand, a dietary supplement male vitality product.

 

"It only makes sense for a one of a kind slugger like Frank Thomas to team up with a one of a kind supplement like Nugenix," stated Mike Amburgey, chief marketing officer for Nugenix. "Not only does Nugenix contain the researched key ingredient Testofen, it also has a proprietary blend of man-boosting ingredients unlike any other product available, anywhere."

 

During his playing days, Hall of Fame hitter Frank Thomas was known as "The Big Hurt" because of how difficult he could make it on opposing pitchers. Today, the slugger-turned-broadcaster is finding out how difficult age can make it on him to get back into shape and stay there.  "What guy over 45 hasn't noticed how much harder it is to get back in shape than it used to be?" Thomas asked. "I used to think I just wasn't giving it enough effort, but Nugenix helped me understand it's not my fault, and I can do something about it." 

 

As a brand ambassador for Nugenix, Thomas will appear in various advertising and promotional materials, including television, online and retail.