BiPro announces BiPro Bold launch
BiPro is expanding its portfolio of offerings.
The Appleton, Wis.-based brand, which is part of the Agropur company, announced the launch of its new BiPro Bold collection, which is 100% protein isolate, provides 23 g of protein per serving and offers a blend of 70% whey protein isolate and 30% milk protein isolate.
"The high-quality fast and sustained releasing protein isolate in BiPro Bold offers the perfect protein powder solution," Aaron Martin, director of nutrition innovation for Agropur, said. "BiPro Bold is lactose-free, contains only 1 gram of naturally occurring sugar, and is a source of MCTs and prebiotic fiber. BiPro Bold truly provides consumers with a powerful protein solution for any time of the day."
Other benefits and features of the brand's new product include MCTs for satiety and energy; prebiotic fiber for healthy digestion; sweetened flavor from Stevia and naturally sourced flavors; 2.3 g of leucine; being free of lactose, gluten and rBST hormones; 0 g of carbohydrates, added sugars or fats; and cold filtered protein isolate, the company said.
"Consumers are paying attention to what their bodies need and BiPro is there to provide convenient fuel options for individuals and families," Corrie Drellack, director of marketing at Agropur, said. "Not only can BiPro Bold be enjoyed as a traditional shake or smoothie, but we encourage customers to get creative by incorporating protein into morning coffee, snacks and everyday foods. We are excited to work with ambassadors who speak to the diverse audience BiPro Bold supports."
The product will be available in creamy vanilla, chocolate milkshake and boldly bare unflavored varieties.
The Appleton, Wis.-based brand, which is part of the Agropur company, announced the launch of its new BiPro Bold collection, which is 100% protein isolate, provides 23 g of protein per serving and offers a blend of 70% whey protein isolate and 30% milk protein isolate.
"The high-quality fast and sustained releasing protein isolate in BiPro Bold offers the perfect protein powder solution," Aaron Martin, director of nutrition innovation for Agropur, said. "BiPro Bold is lactose-free, contains only 1 gram of naturally occurring sugar, and is a source of MCTs and prebiotic fiber. BiPro Bold truly provides consumers with a powerful protein solution for any time of the day."
Other benefits and features of the brand's new product include MCTs for satiety and energy; prebiotic fiber for healthy digestion; sweetened flavor from Stevia and naturally sourced flavors; 2.3 g of leucine; being free of lactose, gluten and rBST hormones; 0 g of carbohydrates, added sugars or fats; and cold filtered protein isolate, the company said.
"Consumers are paying attention to what their bodies need and BiPro is there to provide convenient fuel options for individuals and families," Corrie Drellack, director of marketing at Agropur, said. "Not only can BiPro Bold be enjoyed as a traditional shake or smoothie, but we encourage customers to get creative by incorporating protein into morning coffee, snacks and everyday foods. We are excited to work with ambassadors who speak to the diverse audience BiPro Bold supports."
The product will be available in creamy vanilla, chocolate milkshake and boldly bare unflavored varieties.