B&L announces new packaging for Renu in support of breast cancer awareness

ROCHESTER, N.Y. Bausch & Lomb last week announced the introduction of a special “pink” package of its Renu Multiplus multipurpose contact lens solution that features the Susan G. Komen for the Cure logo and a pink contact lens case in support of National Breast Cancer Awareness Month.

Bausch & Lomb has pledged to donate 10 percent of retail sales of these specially-marked packages, or $0.75 per box, towards a donation goal of $375,000. Regardless of sales, Bausch & Lomb has committed to a minimum donation of $250,000.

“In honor of the mothers, grandmothers and other family members and friends affected by this terrible disease, Bausch & Lomb is proud to be the first eye care company to introduce a product in support of Susan G. Komen for the Cure,” stated Lisa VanDeMark, marketing director, U.S. lens care business. “We are excited to be the first in our category to participate in the fight against breast cancer and look forward to offering contact lens wearers additional means to contribute to breast cancer awareness.”

The ReNu MultiPlus limited-edition package is available through October 31 at mass market, grocery and drug store retailers nationwide.