Blacksmith Brands acquires five McNeil OTC brands, inks deal with The Emerson Group

NEW YORK Blacksmith Brands on Friday announced that it had completed its acquisition of five over-the-counter consumer brands from McNeil, including Efferdent denture cleaner, Effergrip denture adhesive cream, Luden’s throat drops, Pediacare children's cough-and-cold medicine and Gentle Vapors waterless vaporizer, and Nasalcrom, a nasal allergy relief spray.

Concurrent with this acquisition, Blacksmith Brands has announced a key business and equity partnership with The Emerson Group. The Emerson Group, a sales and marketing company located in Wayne, Pa., will provide sales and sales management services.

"We are pleased and proud to have The Emerson Group as our partner not only in the operation of our business, but as an equity partner in our new company,” stated Peter Mann, Blacksmith CEO. “We believe that the Emerson Group will be a key catalyst in our plans to grow Blacksmith Brands into a major consumer products company.