Boiron launches 'Where will you take Oscillo?' photo contest

NEWTON SQUARE, Pa. — Embracing its French roots, Boiron launched a national “Where Will You Take Oscillo?” photo contest on Oct. 1. The contest encourages quick action against early and crucial flu-like symptoms year-round by being prepared with Oscillo. 

Using their original favorite travel photos, participants can share where they would like to visit or where they plan to take their Oscillo this year. Twenty-six weekly winners will be chosen, and from those, one grand prize winner will receive a five-day, four-night trip for two to Paris and $500 in spending money. 

The six-month contest runs through March 30, 2014. 

Boiron is supporting the contest through a digital campaign, including advertising on travel websites and communities, blogger outreach and email marketing. In-store promotional materials, such as shelf talkers, display add-ons and stickers on Oscillo boxes and displays will be used at the retail level to generate participation, the company noted.