British beauty company launches online campaign filled with fabulous prizes

LONDON, U.K. Beauty retailer Boots has announced the launch of an online campaign that features beauty competitions and a chance to win such prizes as front row seats to a show at London Fashion Week or a makeover with “10 Years Younger” presenter Nicky Hambleton-Jones.

In addition to inspirational competitions, the beauty event, found at www.boots.com, also includes access to beauty advice and tips from such experts as hairdresser James Brown, a friend and hair stylist to Kate Moss.

In addition, the site has its own beauty editor, Katie Campbell, previously deputy beauty editor at Grazia. Campbell will be writing a daily beauty blog on new product launches, product previews, etc.