Carma Labs names new VP sales

FRANKLIN, Wis. – Carma Laboratories on Wednesday appointed Frank Simone as VP domestic sales. Simone will be responsible for growing the domestic business for all Carmex brands and products, as well as working with brand partners to expand customer relationships with key retailers.

 

Simone has more than 25 years of experience and most recently served as VP sales for Safeway and Alberston’s at Kellogg’s, and prior to that he spent the majority of his career at Pepsi-Cola North America holding various sales leadership and business development/strategic roles across Pepsi-Cola and Gatorade. Simone also served as market VP at Avery Dennison, where he led two business segments for the retail branding and information solutions divisions and managed private label brands for retailer customers like JC Penney and Macy’s, as well as global brands such as Tommy Hilfiger and Hanes.

 

"I am very pleased at the opportunity to join the leadership team at Carma Labs,” Simone said. “In my new role, I will leverage my years of industry experience to build a comprehensive operating plan across multiple channels, act as a strong people leader and decision-maker, and continue to grow market share and maintain strong customer relationships.”

 

Simone holds a Bachelor of Science degree in Food Marketing from St Joseph’s University and a Masters of Business Administration from Loyola College.