Carmex gives 'kiss-off' to customers in new campaign

FRANKLIN, Wis. Carma Laboratories last week launched another viral campaign utilizing the Internet and e-mails to correspond with the upcoming Halloween holiday.

Visitors to www.mycarmexkiss.com will be able to send friends a virtual Carmex “kiss of death,” an animated set of lips superimposed on a photograph and sent via e-mail with a special message. Users can choose from four virtual animated kisses — Tingly Kiss, Kiss-Off!, French Kiss or the Kiss of Death.

The Kiss of Death features screaming, dripping vampire lips appropriate for Halloween greetings.