C&D parodies 'Fifty Shades of Grey' with new short video

 

 

EWING, N.J. — With Valentine's Day and the release of the "Fifty Shades of Grey" movie just around the corner, Church & Dwight hopes to offer a little comic relief with the Trojan brand's new video 50 Shades of Pleasure.

 

"Trojan is always looking for ways to bring our pleasure products into the mainstream by fostering an open dialogue about sexual health and pleasure, by creating campaigns that get people excited," stated Bruce Weiss, VP marketing for Trojan Sexual Health products. "The upcoming movie release of the '50 Shades of Grey' will reignite a national dialogue about sex and pleasure and, as America's most trusted sexual health brand, Trojan is excited to partake in the conversation and share the real side of pleasure with couples nationwide."  

 

For fans going to the movies this season, Trojan will be airing a 15-second teaser trailer at select movie theaters nationwide from February 12 - March 5. 

 

50 Shades of Pleasure was directed by co-executive producer, director and head writer of MTV's "Girl Code", Laura Murphy.