Celsius Heat fires up pre-workout category with new flavors
Celsius Holdings on Wednesday added two new flavors, Apple Jack’d and Orangesicle, to its trainer-grade Celsius Heat line of thermogenic pre-workout drinks. Celsius Heat is formulated with the proprietary thermogenic MetaPlus formula, proven to accelerate metabolism, boost energy and burn body fat when combined with exercise.
“[The year] 2017 was an unprecedented year of growth for our business thanks in part to an incredible launch of our Celsisus Heat line," John Fieldly, interim CEO and CFO Celsius Holdings, said. "Celsius Heat generated more than $2 million in retail sales in just nine months, which is astounding considering that few new products come close to that in years one [through] three. With our unwavering commitment to quality and continuous innovation, there’s no end in sight for Celsius Heat's stellar performance. These new flavors represent the continued product innovation that meets the needs of consumers, driving momentum at the trade level and taking our business to new heights."
Since its initial launch in the fitness channel in March 2017, Celsius Heat has surpassed internal sales goals, the Boca Raton, Fla.-based company reported. In short order, the functional pre-workout drink has achieved multi-channel distribution through gyms, vitamin/specialty shops, convenience stores, e-commerce websites and military exchange retailers. These include 24 Hour Fitness, Gold’s Gym, The Vitamin Shoppe, GNC, and bodybuilding.com.
“This March, Apple Jack’d and Orangesicle Celsius Heat flavors will debut at the 2018 Arnold Sports Festival before Celsius Heat's primary demographic of athletic trainers, body builders, endurance athletes and gym goers. The ‘Arnold’ is one of the world’s largest multi-sport fitness weekends, co-promoted by Arnold Schwarzenegger. About 200,000 sports fans are expected to attend the event to watch more than 20,000 elite athletes compete in more than 75 activities. Celsius Heat will have a strong presence there, sampling and highlighting its new flavors.
“The Arnold debut builds on our successful strategy of introducing Strawberry Dragonfruit and Tangerine Grapefruit Celsius Heat flavors last September at the Mr. Olympia Fitness & Performance Expo, an international bodybuilding competition that is held annually by the International Federation of BodyBuilding & Fitness," Vanessa Walker, executive vice president sales and marketing Celisus Holdings, said. "Platinum recording artist and workout enthusiast, Flo Rida, was the initial face of Celsius Heat's ‘Proven’ ad campaign at the event. Flo Rida is also chief ambassador of the Heat Elite, a select group of high performance individuals who excel at athletic performance and represent Celsius Heat through their commitment to healthy, energized workouts that take them to a new level of fitness. With its ‘Proven’ ad campaign and Heat Elite ambassadors, the company is giving a powerful push behind the line."
“[The year] 2017 was an unprecedented year of growth for our business thanks in part to an incredible launch of our Celsisus Heat line," John Fieldly, interim CEO and CFO Celsius Holdings, said. "Celsius Heat generated more than $2 million in retail sales in just nine months, which is astounding considering that few new products come close to that in years one [through] three. With our unwavering commitment to quality and continuous innovation, there’s no end in sight for Celsius Heat's stellar performance. These new flavors represent the continued product innovation that meets the needs of consumers, driving momentum at the trade level and taking our business to new heights."
"Celsius Heat generated more than $2 million in retail sales in just nine months, which is astounding considering that few new products come close to that in years one [through] three."
Since its initial launch in the fitness channel in March 2017, Celsius Heat has surpassed internal sales goals, the Boca Raton, Fla.-based company reported. In short order, the functional pre-workout drink has achieved multi-channel distribution through gyms, vitamin/specialty shops, convenience stores, e-commerce websites and military exchange retailers. These include 24 Hour Fitness, Gold’s Gym, The Vitamin Shoppe, GNC, and bodybuilding.com.
“This March, Apple Jack’d and Orangesicle Celsius Heat flavors will debut at the 2018 Arnold Sports Festival before Celsius Heat's primary demographic of athletic trainers, body builders, endurance athletes and gym goers. The ‘Arnold’ is one of the world’s largest multi-sport fitness weekends, co-promoted by Arnold Schwarzenegger. About 200,000 sports fans are expected to attend the event to watch more than 20,000 elite athletes compete in more than 75 activities. Celsius Heat will have a strong presence there, sampling and highlighting its new flavors.
“The Arnold debut builds on our successful strategy of introducing Strawberry Dragonfruit and Tangerine Grapefruit Celsius Heat flavors last September at the Mr. Olympia Fitness & Performance Expo, an international bodybuilding competition that is held annually by the International Federation of BodyBuilding & Fitness," Vanessa Walker, executive vice president sales and marketing Celisus Holdings, said. "Platinum recording artist and workout enthusiast, Flo Rida, was the initial face of Celsius Heat's ‘Proven’ ad campaign at the event. Flo Rida is also chief ambassador of the Heat Elite, a select group of high performance individuals who excel at athletic performance and represent Celsius Heat through their commitment to healthy, energized workouts that take them to a new level of fitness. With its ‘Proven’ ad campaign and Heat Elite ambassadors, the company is giving a powerful push behind the line."