Centrum MultiGummies set to shake up gummy vitamin sets

MADISON, N.J. — Pfizer Consumer Healthcare on Thursday announced the launch of Centrum MultiGummies, adding a leading multivitamin brand to the number of adult gummy vitamin options on the shelf. Pfizer's Centrum Silver brand is the No. 1 multivitamin in the market across total U.S. multi-outlets, with $190.6 million in sales for the 52 weeks ended April 19, according to IRI data. 

 

“We continue to evolve the Centrum product line to reflect consumers’ varying needs and preferences. In our research, consumers said they wanted a more enjoyable way to get essential vitamins and minerals daily, which is why we are pleased to offer the addition of Centrum MultiGummies,” said Chris Lynch, senior product manager for Centrum. “Now consumers can get the nutrients they need from the brand they know and trust, in a great tasting gummy form.”

 

“According to nutritional health data, nine out of 10 Americans are not getting enough of key essential nutrients such as Vitamins D and E,” stated Elizabeth Ward, registered dietitian and nutrition health expert. “A new multivitamin formula that is easy to take allows consumers to get key vitamins and minerals that are so important to supporting nutritional health.”

 

Centrum MultiGummies is the latest addition to Centrum’s multivitamin product line. Centrum Multivitamins offers one of the most comprehensive lines of product forms, including tablet, chewable, liquid forms and now gummies. Centrum MultiGummies include key nutrients such as Vitamins D, B12 and E, and are available in natural flavors (berry, cherry, orange), are gluten-free, use only natural colorants and do not contain any artificial sweeteners.