CHPA to expand Five Moms to Latino community

WASHINGTON The Consumer Healthcare Products Association on Friday announced the expansion of its Five Moms Campaign—a grass-roots campaign to help raise awareness around teen cough medicine abuse—to reach Hispanic audiences with additional Spanish-language content and utilities.

The latest addition is a tool, called tell-a-friend, to help Spanish-speaking parents communicate the Five Moms message of awareness with other Spanish-speaking parents, the association stated.

The Five Moms tell-a-friend feature is an easy-to-use tool to help Spanish speakers share information and resources in order to prevent teen cough medicine abuse. The feature joins new content and an entire en Espanol section on FiveMoms.com.