CHPA updates look of Five Moms Web site

WASHINGTON The Consumer Healthcare Products Association on Friday announced a makeover for its Five Moms: Stopping Cough Medicine Abuse Campaign web site at www.FiveMoms.com.

The site now features five main sections, all geared to providing parents with important information to keep their children and communities free of cough medicine abuse.

The sections are:

• Learn, which houses educational resources and news about cough medicine abuse.• Act, which directs visitors to tools to work against cough medicine abuse.• Talk, which offers practical tips for talking with children about healthy lifestyles and the dangers of abuse.• Protect, which spells out steps parents can take to keep kids from abusing medicines.• En espanol, which provides Spanish-language content.

While the site now boasts expanded content, it still offers direct access to some of the most popular features from Five Moms: the viral video to help raise awareness, downloadables to bring to gatherings and parent events, and easy access to the Five Moms interactive community on Gather.

Since CHPA’s Five Moms campaign launched in May 2007, it has reached more than 23 million parents and has 72,000 registered members. To date, CHPA’s effort has won the W3 silver award for best family/parenting web site and the “Making a Difference” Internet Safety Award. In addition, Five Moms was a finalist for PRWeek’s “Healthcare Campaign of the Year” in 2008, and earned two silver awards by the International Academy of the Visual Arts in the pharmaceuticals and viral marketing categories. Most recently, the campaign was named as a finalist in the National Capital Chapter of the Public Relations Society of America’s Thoth Award for social media.

CHPA has asked all member companies to post the Five Moms icon or badge on company intranets to help ensure the entire CHPA community is aware of the industry-supported resources available to stop cough medicine abuse.