Church & Dwight promotes culture of consent on college campuses

EWING, N.J. - In an effort to support a culture of consent, Church & Dwight is teaming up with YouTube Vlogger and peer sex educator, Laci Green, to visit her alma mater, UC Berkeley, in encouraging students to take the pledge to make sure consent is always given and received. The campus activation is part of the nationwide "Consent. Ask For It" campaign, brought to you by the maker of Trojan brand condoms. 

 

"I'm excited to partner with Trojan to bring this important message to students at my alma mater, UC Berkeley, and nationwide," Green said. "Consent is a necessary conversation and I hope to make that conversation easier."

 

The "Consent. Ask For It" campaign includes posters, a website and digital pledge, school newspaper ads, social media and a streaming radio spot airing nationally. With taglines such as "It Takes Two to Say Yes" and "Wherever You Go, Make Sure You're Both Along for the Ride," the campaign stresses the importance of consent by both parties. 

 

"As the most trusted name in sexual health, we hope to expand the dialogue to ensure that sexual experiences are healthy, safe and consensual," said Stephanie Berez, group brand manager for Trojan brand condoms.

 

Church & Dwight will visit several campuses nationwide to rally students to join the movement, make a difference and pledge to support a culture of consent. The brand will distribute a variety of "Consent. Ask For It" premiums to drive the conversation. Other activated schools include the University of Pennsylvania, Syracuse University and the University of Texas, El Paso.