Cirrus launches ClearEars to help prevent swimmer’s ear

COLD SPRING HARBOR, N.Y. Cirrus Healthcare Products recently introduced its latest ear care aisle innovation—ClearEars. The product is designed to absorb trapped water in the ear from swimming, bathing and showering, helping to prevent ear infections and swimmer’s ear.

The product also serves as an alcohol-free alternative to other ear-drying products on the market. To help support the launch, Cirrus will be promoting the product with $3 million in advertising and public relations efforts.