Claritin expands line with eye drop for allergy sufferers

KENILWORTH, N.J. Schering-Plough announced the launch of Claritin Eye, an antihistamine eye drop strong enough to control itchy eyes all day or all night.

Claritin Eye works in minutes to relieve the itch of allergy eyes for up to 12 hours with just one drop; is available without a prescription and can be found in most food, drug or mass retailers.

"Itchy eyes are an extremely bothersome symptom for allergy sufferers and can be caused by indoor or outdoor allergens such as dust, pet dander, mold or pollen. Claritin Eye relieves the itch at the source by blocking the histamine that causes itchy eyes," said John O'Mullane, group VP research and development, Schering-Plough Consumer Health Care. "We're excited to add this new allergy eye product to the line of non-drowsy Claritin allergy products."

To support the introduction of the new product, the makers of Claritin will kick off the launch with national advertising as well as launching the brand's first official Facebook page. The page features a "Claritin Eye Makeover" application where fans are invited to upload their favorite photos and use the application to clear the red eye in their pictures. The page, available at Facebook.com/claritineye, offers resources for allergy sufferers including facts, tips and a photo gallery where visitors can show how they "Live Claritin Clear."

 For more information on allergies and non-drowsy treatment options, visit Claritin.com.