Clif Bar to host first 'CykelScramble'

EMERYVILLE, Calif. - Clif Bar on Tuesday announced its first-ever company-hosted cycling event: Clif Bar CykelScramble. Inspired by company founder Gary Erickson’s love of cycling, CykelScramble is a free all-day bike relay race and family-friendly festival with gourmet food trucks, a beer and wine garden and a yet-to-be-announced headliner band. The event will take place at the Marin County Fairgrounds in San Rafael, Calif., on Saturday, Sept. 26.

 

“Clif Bar was born on a bike and CykelScramble is a reflection of what we stand for – athletic adventure, delicious food and a commitment to sustainability,” said Kevin Cleary, Clif Bar CEO. “We are thrilled to bring the community together at Clif's premier event.”

 

Fans will cheer on teams made up of four riders and one bike as they wind through the festival grounds on a mixed-terrain course featuring more than a dozen obstacles designed with input from Team Clif Bar athletes Hans Rey, Kirt Voreis, Katerina Nash, Todd Wells and Barry Wicks. Upon application, 60 teams will be selected based on originality of the team name and description. To encourage cyclists of all-levels to participate, riders can apply for either coaster (beginner), toaster (intermediate) or roaster (expert) competition classes by visiting www.CykelScramble.com now through July 15.