Clif Bar launches social site Meet the Moment

EMERYVILLE, Calif. — Clif Bar on Monday introduced Meet the Moment, a social site where people can share inspiring athletic photos and stories of accomplishment.

As part of the site launch, at MeettheMoment.com, Clif Bar will award three people who upload the most inspirational and creative moments by July 31 an opportunity to pursue their dream adventure. Each winner will select the adventure of their choice (up to a maximum value of $12,000).

To protect the places people play, Clif Bar also will donate $5 to 1-of-5 nonprofits dedicated to protecting outdoor places each time someone creates and uploads their first “moment.” To further support these conservation and preservation efforts, Clif Bar will double its contribution to each nonprofit if people submit 10,000 moments by July 31. All told, Clif Bar could contribute up to $125,000 to the five organizations, the supplier stated.

The five nonprofit beneficiaries that people can select from to direct a $5 Clif Bar donation on their behalf — Leave No Trace, International Mountain Biking Association, Surfrider Foundation, Access Fund and Winter Wildlands Alliance — were chosen for their focus on protecting the places where people "Meet the Moment" and their dedication to ensuring that outdoor spaces will be preserved for future generations to experience their own moments.

Meet the Moment will culminate Oct. 1 with Clif Bar’s first National Day of Action, an inspirational day of volunteer activities making a positive and lasting impact on the outdoor places and spaces where memorable moments occur every day.

Check out the Meet the Moment video here.