Clif Bar named Official Sports Nutrition Sponsor of IRONMAN

EMERYVILLE, Calif. - Clif Bar and IRONMAN on Thursday announced that Clif Bar will become the Official Sports Nutrition Sponsor of the IRONMAN and IRONMAN 70.3 North American race series beginning in 2016. The expanded partnership will also include Canada, marking the first time the sponsorship will expand outside the United States.

 

As part of the Canada partnership, Clif Bar energy bars and energy gels will be available to athletes at all Canadian IRONMAN and IRONMAN 70.3 events through 2018, including the three Canadian qualifier events for the IRONMAN World Championship in Kailua-Kona, Hawaii.

 

“For more than 20 years, Clif Bar has proudly supported the world’s top athletes by offering high quality sports nutrition made with organic ingredients to help them cross the finish line,” stated Kevin Cleary, CEO Clif Bar. “In addition to sponsoring numerous professional triathletes, many of us at Clif Bar have competed in an IRONMAN race, so we are thrilled to extend our relationship and to include Canada with the iconic IRONMAN series.”

 

“Clif Bar has been committed to creating sports nutrition products that perfectly serve the health and lifestyle goals of our athletes,” said Andrew Messick, CEO IRONMAN. “We are confident that athletes will appreciate these energy options on the course and are excited to expand our partnership with Clif Bar.”