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Clif Bar serves up 4 new 'nut butter' bars

6/22/2016

EMERYVILLE, Calif. - Clif Bar on Tuesday introduced the category-first Clif Nut Butter Filled Energy Bar in four new flavors: chocolate hazelnut butter, chocolate peanut butter, coconut almond butter and peanut butter.


Each bar offers for the first time a nut butter filling inside an energy bar. Delivering sustained energy by combining two great energy foods – nut butter and an organic energy bar – helps slow the release of carbohydrates to working muscles, making Clif Nut Butter Filled a good choice for lower-intensity adventures.


“As athletes ourselves, we know that different types of adventures require different levels of energy,” stated Dan Hickle, VP Clif Brands. “Clif Nut Butter Filled is a whole new kind of energy bar purposefully crafted for less intense athletic activities like a long hike or bike ride.”


Each recipe is non GMO, low glycemic and does not contain partially hydrogenated oils, high fructose corn syrup or artificial flavors.


All four flavors will be available at retailers nationwide in June with a suggested retail price of $1.79.


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