Clif launches flavor line extension for Clif Kid Zbar

EMERYVILLE, Calif. — Clif on Tuesday announced a flavor line extension — iced oatmeal cookie — for its Clif Kid Zbar brand.



“In a recent nationwide survey, Clif Kid learned that 75% of parents believe it’s actually harder to feed their kids healthy snacks than healthy meals,” stated Jennifer Yun, brand director for Clif Kid. “As parents, we know it’s helpful to keep healthier lunchbox snacks interesting.”



Like all Zbars, iced oatmeal cookie is certified organic and provides an excellent source of complex carbohydrates combined with protein and fiber to help curb hunger and stabilize energy levels.



The full Zbar product line carries a suggested retail price of 89 cents per bar.