Clorox fortifies VMS offering with Nutranext acquisition
The Clorox Company on Monday acquired dietary supplement manufacturer Nutranext.
WM Partners, a Fort Lauderdale, Fla.-based private equity firm, on Monday announced the sale of its vertically-integrated manufacturer and marketer of dietary and nutritional supplements based in Sunrise, Fla. for $700 million. In calendar year 2017, Nutranext generated sales of about $200 million. About 90% of Nutranext sales are in the U.S.
"Adding Nutranext to our portfolio is consistent with our strategy to accelerate growth through acquisitions of leading brands in fast-growing categories with attractive gross margins amd a focus on health and wellness," Benno Dorer, Clorox chairman and CEO, said. "We're looking forward to leveraging our proven capabilities in brand building, including innovation and digital marketing, as well as strong partnerships in retail and ecommerce to accelerate growth of Nutranext brands."
The Nutranext portfolio of brands include Rainbow Light, the No. 2 vitamin brand in the natural channel according to WM Partners; specialty minerals under the Natural Vitality brand; and supplements for hair, skin and nails under the Neocell brand. The company also markets multivitamins and specialty minerals through its direct-to-consumer business, primarily under the Stop Aging Now brand.
The Nutranext acquisition brings significant scale and breadth to Clorox's dietary supplement business. It follows the company's May 2016 acquisition of the RenewLife brand.
The Clorox Company operates out of Oakland, Calif.
WM Partners, a Fort Lauderdale, Fla.-based private equity firm, on Monday announced the sale of its vertically-integrated manufacturer and marketer of dietary and nutritional supplements based in Sunrise, Fla. for $700 million. In calendar year 2017, Nutranext generated sales of about $200 million. About 90% of Nutranext sales are in the U.S.
"Adding Nutranext to our portfolio is consistent with our strategy to accelerate growth through acquisitions of leading brands in fast-growing categories with attractive gross margins amd a focus on health and wellness," Benno Dorer, Clorox chairman and CEO, said. "We're looking forward to leveraging our proven capabilities in brand building, including innovation and digital marketing, as well as strong partnerships in retail and ecommerce to accelerate growth of Nutranext brands."
The Nutranext portfolio of brands include Rainbow Light, the No. 2 vitamin brand in the natural channel according to WM Partners; specialty minerals under the Natural Vitality brand; and supplements for hair, skin and nails under the Neocell brand. The company also markets multivitamins and specialty minerals through its direct-to-consumer business, primarily under the Stop Aging Now brand.
The Nutranext acquisition brings significant scale and breadth to Clorox's dietary supplement business. It follows the company's May 2016 acquisition of the RenewLife brand.
The Clorox Company operates out of Oakland, Calif.