ConsumerLab.com survey rates Nordic Naturals top supplement brand

WATSONVILLE, Calif. Nordic Naturals was recently named the “Top-Rated Supplement Brand” by the 2008 ConsumerLab.com Survey of Vitamin and Supplement Users, the company reported Wednesday.

“We are honored to be recognized by our customers and pleased they are enjoying the quality and efficacy of our products,” stated Joar Opheim, Nordic chief executive officer.

Nordic Naturals had the highest customer satisfaction ratings of all brands considered, throughout 8 different distribution channels, with 95.2 percent of its customers highly satisfied with the brand based on responses of “extremely satisfied” or “very satisfied”. According to the report, “this was significantly higher than any other brand.”

Though 1,367 brands were sited in the survey, only 47 received at least 100 consumer ratings and only those were included in determining the top ratings.

More than 6,000 dietary supplement users (qualified by 94 percent of the respondents taking 2 or more supplements daily) completed the online survey rating supplement brands and merchants on overall consumer satisfaction.