CRN Web site receives Mercury Award

WASHINGTON The Council for Responsible Nutrition secured a Mercury Award for its “Life … supplemented” site in helping to raise health awareness, the association announced Thursday.

“We are pleased to receive this honor and are extremely encouraged that the ‘Life … supplemented’ consumer wellness campaign is gaining traction within the industry and the general public,” stated Judy Blatman, senior vice president of communications at CRN, who supervises the campaign.  “This campaign focuses on the responsible use of supplements in combination with other positive steps you can take for yourself. Continuing to educate consumers about the role supplements play in overall well-being is an extremely important task for our industry.”

The Web site—www.lifesupplemented.org—allows visitors to assess their level of wellness through its free interactive tool, My Wellness Scorecard. Last year, the Web site for the American Heart Association’s, “Go Red For Women” program was the Gold award winner in the Web Sites: Health Awareness category.

The Mercury Awards are the “leading international award honoring excellence in public relations and corporate communications,” according to MERCOMM, an independent awards organization that issues the Mercury Awards. “Life … supplemented” was the only Web site to receive recognition in the Web Sites: Health Awareness category, and received a perfect score from the judges in the area of “Overall Success.”

The “Life … supplemented” campaign was created and executed by the Interactive Practice at CRT/tanaka, an award-winning public relations and marketing firm, based in Richmond, Va.  The “Life … supplemented” campaign is funded by 24 companies in the dietary supplement industry, and is managed by CRN and the “Life … supplemented” steering committee comprised of representatives from the following companies:  BASF, Bayer, DSM, NBTY and Pharmavite.