CVS Pharmacy introduces 2,500 health and wellness SKUs under CVS Health banner

WOONSOCKET, R.I. –  CVS Pharmacy on Wednesday launched a new flagship line of more than 2,500 health and wellness products under the CVS Health banner, implementing the next phase in the company’s commitment to transforming its stores into premier health and beauty destinations.

 

“The new CVS Health brand further aligns our assortment of high quality, exclusive products to our  company’s healthcare heritage and purpose of helping people on their path to better health,” stated Cia Tucci, VP store brands and quality assurance CVS Pharmacy. “Quality is our commitment, and under the CVS Health brand name, we will continue to create innovative health and wellness products not already available in the marketplace as well as continue to always find ways we can improve our tried-and-true products to better suit the needs and lifestyle of our customers.”  

 

The CVS Health brand offers quality-driven value, with prices ranging from 20% to 40% less than other comparable brands. 

 

And the CVS Health brand will represent more than just the national brand equivalent, as the company plans to identify product gaps in the marketplace and create new-to-market innovations, as well as enhancements to existing products and packaging designs, the company noted. 

 

The launch of the CVS Health brand is an important part of the evolution of CVS Pharmacy to better support customer health in its 7,900 retail stores. That mandate was first evidenced by the removal of tobacco products in 2014, and is today reflective in the focus on health, wellness and beauty in its stores. 

 

CVS Pharmacy will continue to be on the forefront of developing their overall store brands including the top-selling popular snacks and grocery line, Gold Emblem and Gold Emblem abound, as well as their successful beauty and cosmetics brands including, NUANCE Salma Hayek, SKIN+PHARMACY, Makeup Academy and Beauty 360.