CytoSport launches Muscle Milk protein bars

WALNUT CREEK, Calif. — Sports nutrition company CytoSport has introduced the latest addition to its Muscle Milk protein product portfolio. The company is launching Muscle Milk protein bars in 12 flavors, each of which contain 15-20 g of protein.

“The Muscle Milk brand is synonymous with great taste, and our new protein bars certainly deliver on that promise,” CytoSport president and CEO Greg Longstreet said. “Inspired by favorite ice cream flavors, each bar offers creamy and crunchy textures with a whipped soft layer, a truly unique experience for our consumers who enjoy eating their protein on the go. They're a great snack or meal replacement, and offer quality protein to fuel workouts and support recovery.”

The protein bars offer six flavors with 15 g of protein — Birthday Cake, Cookies ‘N Cream, Double Rocky Road, Lemon Bliss, Mint Cookie Crunch and Peanut Butter Cookie. There also are six bars with 20 g of protein each — Almond Cookie, Blueberry Waffle Cone, Chocolate Peanut Butter, Double Fudge Brownie, Raspberry Cheesecake and Salted Caramel.