Daymon: Wearables of the future may be ideal shopper touchpoints for retailers

STAMFORD, Conn. — Could fitness trackers and apps connect retailers to consumers in a whole new way? Daymon, a team of private label merchandising and marketing consultants, seem to think so.



The Daymon team tested a few products to find out, as evidenced by the infographic below, including the Walgreens Striiv activity tracker and the Higi app.



"Our testers' initial impression of all of these devices and apps was that the motivation to use them starts out strong, but tends to wear off without regular engagement and generous incentives by the retailer or brand," Daymon noted in its August issue of Retail News Insider. "The wearable trackers and smartwatches that dominate the market today are just the tip of the iceberg when it comes to the potential of wearable technology. As newer and more diverse applications come to market, the opportunities for retailers to use wearables to enage with shoppers will also grow."