Designer Whey teams with ‘The Biggest Loser’ to promote whey protein

CARLSBAD, Calif. Designer Whey on Thursday announced that it is joining forces with NBC’s weight loss program The Biggest Loser to help contestants and viewers retake control of their lives by creating a co-branded protein product, The Biggest Loser Protein by Designer Whey, which is already available in stores and online.

“The Biggest Loser offers contestants life changing tools to regain their health through supervised dieting and exercise, and Designer Whey offers everyone life changing products for better results inside and out,” said David Jenkins, chief executive officer of Designer Whey. “We are excited to see, along with the rest of America, the positive impact that our research-proven Designer Whey products will have on The Biggest Loser contestants and fans.”

Contestants of The Biggest Loser season seven will use the cross-branded Designer Whey and The Biggest Loser Protein in their quest for better health on the show, and after. The Biggest Loser Protein by Designer Whey will be available in four flavors: blue blueberry, red raspberry, chocolate deluxe and vanilla bean The Biggest Loser Protein by Designer Whey has been developed through a licensing agreement with NBC Universal Television, DVD, Music and Consumer Products Group, the company reported.