Discount Drug Mart to distribute Better Health Beverage's UnderWay

BOCA RATON, Fla. Better Health Beverage on Thursday announced it would be making a big splash in the Ohio marketplace with its launch of UnderWay through regional retail partner Discount Drug Mart.

The company signed Brooke Burke, co-host of ABC’s "Dancing with the Stars" as product spokesperson and also will be sponsoring the Cleveland Cavaliers. The Cavaliers already have partnered separately with Discount Drug Mart on selling tickets to Cavaliers games at select locations.

“The Cavaliers are spreading excitement throughout the state and we're proud to be a part of it,” stated Better Health Beverage COO Richard Kayne. “In addition, to support our product launch with Discount Drug Mart, we will have a regional T.V. media blitz in Cleveland, Dayton and Columbus to help support … trial and traffic.”

UnderWay is a 16-oz. ready-to-drink beverage diet aid that will be available in three flavors — acai-pomegranate, grape and orange.