DNA Diagnostics Center brings four genetic testing options to retail

FAIRFIELD, Ohio — DNA Diagnostics Center on Tuesday announced the launch of its new product line called HomeDNA, a targeted selection of at-home genetic tests for skin care, healthy weight, ancestry and paternity that helps consumers make better health and wellness choices, and provides answers about family relationships both past and present.



Beginning in July, HomeDNA from DDC will be the first suite of home DNA testing products in retail stores nationwide, according to the company.



"For the first time ever, consumers can choose from an assortment of DNA tests that interest them and buy the kits at their local drug store," stated Connie Hallquist, DDC CEO. "It's exciting that cutting-edge science is so accessible and the process is so easy. Consumers collect their DNA at home with a simple cheek swab, send to our lab for processing then receive their custom report online."



The HomeDNA selection currently includes four products: Skin Care, Healthy Weight, Ancestry and Paternity.