Emergen C debuts latest line extension to SXSW attendees
Pfizer's Emergen C brand team was on hand in Austin, Texas this past weekend to help shuttle attendees of the 2018 SXSW Conference around town.
Emergen C's 15-person self-propelled bike was equipped with phone chargers and refreshing mist fans. And the nearby revitalization station sign-in area also featured personal back massagers to contribute to the larger revitalization experience.
On top of that, the Emergen C team provided participants with a sneak peek into the latest Emergen C SKU to soon reach vitamin shelves. Emergen C is branching into the digestive aid arena with Emergen C Probiotics +, which is expected to launch next month.
The new digestive health support contains 1 billion each of L. Rhamnosus GG and BB-12 probiotic strains. Each packet is guaranteed to deliver 2 billion live active cultures and a boost of 250mg of Vitamin C through the expiration date.
Emergen C's 15-person self-propelled bike was equipped with phone chargers and refreshing mist fans. And the nearby revitalization station sign-in area also featured personal back massagers to contribute to the larger revitalization experience.
On top of that, the Emergen C team provided participants with a sneak peek into the latest Emergen C SKU to soon reach vitamin shelves. Emergen C is branching into the digestive aid arena with Emergen C Probiotics +, which is expected to launch next month.
The new digestive health support contains 1 billion each of L. Rhamnosus GG and BB-12 probiotic strains. Each packet is guaranteed to deliver 2 billion live active cultures and a boost of 250mg of Vitamin C through the expiration date.