Enzymedica introduces new packaging

VENICE, Fla. — Enzymedica earlier this week announced the company is introducing new packaging across its line of enzyme-focused supplements that includes a new logo, potency guage, category icon and flip-top lid. 

 

The look is clean and features updated product descriptions and larger, easier to read fonts and non-GMO statements. The new packaging began shipping in November, with a full transition expected by the end of December. 

 

“Last year we conducted a series of retailer and consumer focus groups to determine how our packaging was perceived, and the feedback confirmed that we were in need of a refresh so that the packaging matches the quality of the products inside,” said Scott Sensenbrenner, CEO, Enzymedica. “We think both retailers and consumers will be excited about the changes, and we are happy to start the New Year with a new look that reflects our premium positioning.” 

 

To support the relabel Enzymedica will be providing retailers with tools such as shelf talkers, floor signs, posters, flyers and window clings.

 

Aligned with the new labeling, Enzymedica is introducing a new website with consumer-friendly imagery, enzyme education and product information. All of the formulas, prices, UPC codes and items numbers will remain the same, the company stated.