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E.p.t announces partnership with the American Fertility Association

4/1/2013

TREVOSE, Pa. — E.p.t, creator of the original home pregnancy test, has partnered with the American Fertility Association to support the vast community of those who are actively trying to conceive, or TTC, during National Infertility Awareness Month this April.


In an effort to support the TTC community, e.p.t will make a donation of $1 to the AFA for each unique interaction (i.e., like, share and/or comment) on the brand’s Facebook page during the month of April, up to a total of $5,000 during the first phase of the partnership. All contributions enable the AFA to continue to provide outstanding education, support and advocacy to those dealing with infertility, striving to build their family of choice or looking to preserve their fertility.


“We know many of our customers struggle with infertility, so the TTC community holds a special place in the hearts of all of us at e.p.t,” said Jennifer Moyer, VP marketing for INSIGHT Pharmaceuticals, the parent company of e.p.t. “The AFA’s mission to provide resources for those with fertility issues plays a pivotal role in the lives of families in need of support, and we are thrilled to partner with the organization on this effort.”


The American Fertility Association is committed to helping people create and build families by offering outreach programs and timely education information, focused on infertility prevention and treatment. The AFA provides materials and services, free of charge, to everyone without reservation.


“The American Fertility Association is proud to join e.p.t in our shared mission to support the TTC community,” said Corey Whelan, program director at The AFA. “Imagine life without infertility, a world where all hopeful parents could have a child. The AFA is working hard to make this a reality, and we are delighted that e.p.t is dedicated to supporting this goal.”


According to the Centers for Disease Control and Prevention, more than 7.3 million women suffer from infertility, which is defined as the inability to get pregnant after six to 12 months of trying to conceive. This number averages to 1-in-8 women who are battling infertility.


“Women and couples struggling with infertility often feel misunderstood, isolated or as though they are uniquely ‘broken,’” said Dr. Yvonne Bohn, OB/GYN and one of the stars of the Discovery Health series “Deliver Me.” “The truth is, infertility is more common than most think, and those suffering are far from alone. Millions of women and couples battle infertility — including many of our patients — and as doctors, we’re with them every step of the way.”

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