'Extreme Weight Loss' trainers design new healthy-meal delivery offering
COLORADO SPRINGS, Colo. — Celebrity trainers and transformation specialists of ABC's "Extreme Weight Loss," Chris and Heidi Powell, are taking the hassle out of healthy eating with the launch Monday of their new Fresh by TRANSFORM meals, a ready-to-eat meal delivery service offering the a USDA-certified All Natural, fresh-never-frozen, whole-food meals shipped direct to consumers.
"We know from years of experience that the single biggest obstacle most of us face when it comes to eating healthy is convenience—we're just way too busy with work and family activities to cook wholesome meals from scratch every day," stated Heidi Powell. "Many of us resort to frozen meals, fast food and processed 'frankenfoods' chock full of sodium, chemical preservatives and ingredients we can't even pronounce, and as a result, we're trading our health for convenience. That's why we started Fresh by TRANSFORM – so no one has to sacrifice their health because they don't have time to cook."
Designed to make eating healthy fast, convenient, affordable and sustainable, Fresh by TRANSFORM delivers a week's worth of nutritious microwavable meals directly to the doorstep. Ready to eat in just three minutes, each of the more than one dozen Fresh by TRANSFORM meals has been created by the Powells in collaboration with the culinary team at Roth Premium Foods to provide optimal nourishment to help anyone achieve their weight loss or fitness goals.
According to an interview podcast with "School of Greatness" author Lewis Howes, where the Powells outlined their story on effective lifestyle transformation, Chris Powell noted the new Fresh by TRANSFORM meal plan would be offered through Kroger and Whole Foods later this year.
Created in partnership with Roth Premium Foods, a ready-meal producer, Fresh by TRANSFORM leverages Roth's high-pressure pasteurization technology to deliver heat-and-eat meals with a 30-day refrigerated shelf life without freezing or artificial preservatives. By applying cold-water pressure at 87,000 psi—more than five times the pressure at the bottom of the Mariana Trench—HPP guarantees food safety while preserving the freshness, quality and nutrient profile of each Fresh by TRANSFORM meal.
"Nutrition drives 80% of any healthy lifestyle, and I've spent 20 years of my career writing beautiful, well-designed meal plans," Chris Powell said. "But, you still have to buy the groceries, prep the meals and do the work, and that's where even the most dedicated people fall down. And all of those other meal delivery services on the market? Sure, they can help you eat better, but they still just deliver a big box of work. With Fresh by TRANSFORM, there is no work. Eating delicious, nutritious meals couldn't possibly be any simpler—just heat and eat."
"This partnership is truly about making fitness and food more personal and convenient, and we're extremely thrilled that Chris and Heidi teamed up with us to make it a reality," said Mitchell Roth, president and COO of Roth Premium Foods. "Through the advancements we have been able to realize in technology and distribution, we will be able to grow nationally very quickly. This will allow us to distribute high-quality meals to everyone in America and allow them to eat healthier and achieve their fitness goals with convenient home delivery at an affordable price."
Weekly Fresh by TRANSFORM packages start at $8.99 per meal, always with free shipping included. The initial beta distribution kicked off Monday, with full, nationwide delivery service expected to be available by January 2018.